Brief

To create and maintain a consistent illustration style for the THINX, to be utilised across blog posts, social media, and other branded materials.

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Outcome

Thinx has achieved a consistent and recognisable illustration style. This is achieved through clean strokes, geometric shapes and abstract scenarios. After hundreds of blogs, instagram posts and promotional materials, these illustrations have become synonymous with the brand.

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Link to current illustration style project

Thinx Illustrations (2024–)